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    Consumer Behaviour Study Set 4
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    Exam 11: Group Influence and Social Media
  5. Question
    What Is WOM? How Effective Is It in Influencing Consumers
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What Is WOM? How Effective Is It in Influencing Consumers

Question 121

Question 121

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What is WOM? How effective is it in influencing consumers?

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A lot of product information is conveyed...

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