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    Consumer Behaviour Study Set 4
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    Exam 10: Buying and Disposing
  5. Question
    The Zone of Alteration Exists When
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The Zone of Alteration Exists When

Question 98

Question 98

Multiple Choice

The zone of alteration exists when:


A) there are unrealistic expectations.
B) a customer wants to register a complaint.
C) quality is inferred.
D) separation rituals don't work.

Correct Answer:

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