Some Researchers Characterize the Consumer Decision-Making Process as a Continuum

Multiple Choice

Some researchers characterize the consumer decision-making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by ________ and ________.

A) habitual decision making; limited problem solving
B) habitual decision making; extended problem solving
C) limited problem solving; extended problem solving
D) habitual decision making; unlimited problem solving