Multiple Choice
A consumer's existing knowledge of a product may be the result of ________, wherein on a previous occasion the consumer had already searched for relevant information or experienced some of the alternatives.
A) directed learning
B) actual state-need recognition
C) marketing promotions
D) the Internet
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Sylvester is a financially poor college student.
Q14: Susan is trying to select a tour.
Q16: Craig had heard stories about toaster disasters
Q17: Choosing a product on the basis of
Q18: Bill could not tell the Argonauts from
Q20: Information searches usually happen before we are
Q22: Consumers realize they face risks in buying
Q23: As a customer's product knowledge continually increases,
Q24: Wendy is in the market to purchase
Q66: Claire remembers that uniquely wonderful taste that