Multiple Choice
When advertising a water filter, the advertiser limited the amount of exposure per repetition and slightly varied the setting of the ads. This overcame the problem of:
A) habituation.
B) advertising fatigue.
C) exposure wear-out.
D) advertising wearout.
Correct Answer:

Verified
Correct Answer:
Verified
Q45: Distinguish between knowledge bias and reporting bias.
Q46: The traditional communications model is ordered:<br>A) source,
Q47: What common communication technique listed below can
Q48: Dan is assisting with the promotion for
Q49: Consumers' beliefs about a product are affected
Q51: When Ford Canada includes a free oil
Q52: If we assume that a source who
Q53: Research shows that people have been shown
Q54: A former well-liked American politician appears in
Q55: Two key characteristics of the source for