Generally Speaking, Comparative Ads Are More Effective When

Multiple Choice

Generally speaking, comparative ads are more effective when:

A) the marketer of an established brand wishes to eliminate new competition.
B) the marketer of a new product wishes to point out faults in the dominant brand.
C) the marketer of an established brand wishes to freshen the image of his brand on selected attributes.
D) the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand.