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  3. Study Set
    Consumer Behaviour Study Set 4
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    Exam 8: Attitude Change and Interactive Communications
  5. Question
    Why Is the Relationship Between Fear and Attitude Change Considered
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Why Is the Relationship Between Fear and Attitude Change Considered

Question 13

Question 13

Essay

Why is the relationship between fear and attitude change considered non-monotonic?

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Fear appeals are usually most effective ...

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