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    Consumer Behaviour Study Set 4
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    Exam 8: Attitude Change and Interactive Communications
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    Compare and Contrast the Uses of Emotional Appeals, Such as Sex
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Compare and Contrast the Uses of Emotional Appeals, Such as Sex

Question 21

Question 21

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Compare and contrast the uses of emotional appeals, such as sex, humour, and fear, in advertising. What are the strengths and weaknesses of each?

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Each of these are similar in that they a...

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