Multiple Choice
Careful consideration of message content, generation of cognitive responses to ad arguments, and a rational evaluation of an ad's persuasive element are all typical of messages processed via the ________ route to persuasion.
A) main avenue
B) direct
C) tertiary
D) central
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q70: Once a marketing message is received, the
Q71: When Ashley enters the used car lot
Q72: In a Pepsi ad, the visual was
Q73: The _ is said to have occurred
Q74: The elaboration likelihood model (ELM) refers to
Q76: What is customer co-creation? Give an example.
Q77: Compare and contrast hype versus buzz. Which
Q78: The more an item is available, the
Q79: What is meant by the term "sock
Q80: When the Bank of Canada speaks about