Marketing Managers Often Reject the Concept of Low Involvement by Consumers

Multiple Choice

Marketing managers often reject the concept of low involvement by consumers in processing product or brand information because:

A) it implies that much of marketing communications would be wasted effort.
B) their bosses would fire them on the spot if they thought so.
C) the billions spent on advertising can't be wrong.
D) the proof is that consumers do buy their companies' brands.