Roger Was Really Angry Years Ago When Coca-Cola Attempted to Switch

Multiple Choice

Roger was really angry years ago when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which level of commitment is being displayed?

A) compliance
B) identification
C) information acquisition
D) internalization