Ben Wanted to Use the Fishbein Model to Measure Attitudes

Multiple Choice

Ben wanted to use the Fishbein model to measure attitudes toward a professional hockey team. What would Ben have to do first to use this model?

A) Determine what salient beliefs people had toward professional hockey teams.
B) Determine the important attributes that would pertain to a professional hockey team.
C) Determine first what attitudes customers had toward the professional hockey team.
D) Determine whether some fans were more loyal than others.