Multiple Choice
Several of the following cultural roadblocks diminish the universality of the theory of reasoned action. Which of the following statements depicts one of those roadblocks?
A) The model was developed to deal with actual behaviour, not with the outcomes of behaviour.
B) The model was developed to predict the performance of any involuntary act.
C) The relative impact of subjective norms may vary across cultures.
D) The model measures behaviour and thus presupposed that consumers are actively monitoring past behaviours at time of purchase.
Correct Answer:

Verified
Correct Answer:
Verified
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