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    Consumer Behaviour Study Set 4
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    Exam 6: Personality, Lifestyles, and Values
  5. Question
    Explain the Concept of Lifestyle and Why It Is Important
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Explain the Concept of Lifestyle and Why It Is Important

Question 39

Question 39

Essay

Explain the concept of lifestyle and why it is important to marketers.

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Lifestyle refers to a pattern of consump...

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