Multiple Choice
Doug comes from a family background where a strong ethical code was developed at an early age. He has little money, but he still tends to favour brands that are tried and true. According to the VALS typology, he can fit into which of the following groups?
A) fulfilled
B) achievers
C) strivers
D) believers
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Describe the concepts of brand personality and
Q65: Identify and define the three aspects of
Q66: Consumers high in public self-consciousness are likely
Q67: A certain brand of DVD player is
Q68: Nick is redesigning an advertisement after his
Q70: Guita is very aware of her publicly
Q71: Today most applications of Freudian theory in
Q72: Explain the Freudian system of personality as
Q73: Explain geodemography and how it relates to
Q74: A child goes into a store, sees