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    Consumer Behaviour Study Set 4
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    Exam 4: Motivation and Affect
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    Which Theory Explains the View That One's Behaviour Is Largely
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Which Theory Explains the View That One's Behaviour Is Largely

Question 46

Question 46

Multiple Choice

Which theory explains the view that one's behaviour is largely pulled by positive incentives?


A) self-interest theory
B) attribution theory
C) expectancy theory
D) involvement theory

Correct Answer:

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