Multiple Choice
Denise loves ice cream but feels it is a "guilty pleasure" because it contains a large amount of fat and calories. She is not sure whether to indulge as she is trying to eat right. This purchase situation is typical of which type of motivational conflict?
A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian
Correct Answer:

Verified
Correct Answer:
Verified
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