If Consumers Repeatedly See TV Ads for a "Decadent" Ice

Multiple Choice

If consumers repeatedly see TV ads for a "decadent" ice cream (perhaps "Pure Cream and Berries Ice Cream") , they will feel hungry for some in the future when they merely hear the brand name. Their hunger is an example of a:

A) conditioning trial.
B) conditioned response.
C) conditioned cue.
D) voluntary action.