Upon Entering the Lobby, Guests at Omni Hotels Are Greeted

Multiple Choice

Upon entering the lobby, guests at Omni Hotels are greeted with the scent of lemongrass and green tea and view elaborate floral displays. In a joint promotion with Starbucks, guests find small, scented stickers on the front pages of their free copies of USA Today-a blackberry aroma suggests they start their day at the hotel with a cup of Starbucks coffee "paired with a fresh muffin." This is an example of:

A) experiential purchasing.
B) relationship marketing.
C) product positioning.
D) sensory marketing.