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    Consumer Behaviour Study Set 4
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    Exam 2: Perception
  5. Question
    The Way the Marketer Wants the Brand to Be Viewed
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The Way the Marketer Wants the Brand to Be Viewed

Question 110

Question 110

Multiple Choice

The way the marketer wants the brand to be viewed by the consumers is referred to as:


A) a positioning strategy.
B) market segmentation.
C) consumer profiling.
D) exposure.

Correct Answer:

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