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While Most Automobile Companies Want to Be Viewed as Being

Question 3

Multiple Choice

While most automobile companies want to be viewed as being stylish or safe, Subaru appealed to dog owners in a series of innovative advertisements. This was part of Subaru's:


A) positioning strategy.
B) market segmentation.
C) consumer profiling.
D) primary research.

Correct Answer:

verifed

Verified

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