The Popularity of the Movie the Passion of the Christ

Multiple Choice

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

A) Megachurches provide marketing opportunities for niche marketers.
B) Religious themes can be effectively used by mainstream marketers.
C) Born again Christians are the primary religious market in the U.S.
D) Church leaders impact the consumption practices of their followers.