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    Globale Consumer Behavior
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    Exam 13: Subcultures
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    Who Are "Tweens"? Why Do Marketers Want to Appeal to This
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Who Are "Tweens"? Why Do Marketers Want to Appeal to This

Question 95

Question 95

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Who are "tweens"? Why do marketers want to appeal to this group of consumers?

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Marketers refer to kids aged 8 to 14 as ...

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