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    Globale Consumer Behavior
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    Exam 11: Groups and Social Media
  5. Question
    Which Buying Decision Situation Has the Highest Level of Risk
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Which Buying Decision Situation Has the Highest Level of Risk

Question 12

Question 12

Multiple Choice

Which buying decision situation has the highest level of risk and the most buyers involved in the process?


A) new task
B) straight rebuy
C) modified rebuy
D) innovative rebuy

Correct Answer:

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