Multiple Choice
People often make decisions on the basis of a mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.
A) framing
B) the sum-cost fallacy
C) loss aversion
D) positioning
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q21: Evaluative criteria are the dimensions we use
Q22: Tanya type scans the newspaper ads every
Q23: Pepsi A.M. was positioned as a coffee
Q24: _ occurs whenever the consumer sees a
Q25: The evaluation of alternatives is the third
Q27: Chen Lo uses a decision rule that
Q28: A nudge is deliberate change by an
Q29: If a consumer's ideal state is very
Q30: Evaluating the effort when we need to
Q31: Needs are created when the actual state