Multiple Choice
Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a Cabela's showroom, with fishing trophies and lures on the wall and pictures of fishing trips across the study desk, while Craig's room features posters of his favorite musical group and stacks of CDs. The difference between the two rooms reflects a difference in ________ between Justin and Craig.
A) motivational aptitudes
B) ego
C) brand awareness
D) lifestyle
Correct Answer:

Verified
Correct Answer:
Verified
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