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    Globale Consumer Behavior
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    Exam 7: Personality, Lifestyles, and Values
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    When Marketer's Use Psychological, Sociological, and Anthropological Factors to Analyze
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When Marketer's Use Psychological, Sociological, and Anthropological Factors to Analyze

Question 43

Question 43

Multiple Choice

When marketer's use psychological, sociological, and anthropological factors to analyze a market, they are using ________.


A) demographics
B) personality
C) psychographics
D) positioning

Correct Answer:

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