What Is the Most Important Thing a Marketing Practitioner Can

Multiple Choice

What is the most important thing a marketing practitioner can learn from Maslow's theory?

A) Safety needs are more important than social needs.
B) Maslow's hierarchy scheme of needs has been found to be universal and applies equally in all cultures.
C) Maslow's theory is theoretical and has been very difficult to actually apply in practice.
D) Most people must first have their basic needs met before they will be motivated by higher needs.