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    Globale Consumer Behavior
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    Exam 4: Learning Memory
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    Secret Shoppers Are Used by Marketers to Test the Effectiveness
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Secret Shoppers Are Used by Marketers to Test the Effectiveness

Question 16

Question 16

True/False

Secret shoppers are used by marketers to test the effectiveness of the customer service skills quality among employees. This is a form of variable-interval reinforcement.

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