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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 3: Perception
  5. Question
    Which Term Refers to Sensations That Subtly Influence How We
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Which Term Refers to Sensations That Subtly Influence How We

Question 64

Question 64

Multiple Choice

Which term refers to sensations that subtly influence how we think about a product?


A) Perception
B) Hedonic consumption
C) Context effect
D) Respondents

Correct Answer:

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