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  2. Topic
    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 3: Perception
  5. Question
    Which Term Refers to Perception That Is Below the Level
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Which Term Refers to Perception That Is Below the Level

Question 58

Question 58

Multiple Choice

Which term refers to perception that is below the level of the consumer's awareness?


A) perceptual vigilance
B) relative difference
C) subliminal perception
D) attention

Correct Answer:

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