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  3. Study Set
    Globale Consumer Behavior
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    Exam 2: Consumer and Social Well-Being
  5. Question
    When Consumers Are Unhappy with a Product, They Boycott the Product
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When Consumers Are Unhappy with a Product, They Boycott the Product

Question 66

Question 66

Multiple Choice

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.


A) private
B) third-party
C) voice
D) public

Correct Answer:

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