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    Globale Consumer Behavior
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    Exam 2: Consumer and Social Well-Being
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    A Strategy That Aligns a Company Brand with a Cause
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A Strategy That Aligns a Company Brand with a Cause

Question 74

Question 74

Multiple Choice

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.


A) ethic marketing
B) social marketing
C) response marketing
D) cause marketing

Correct Answer:

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