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    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    The Way Consumers Feel About Themselves, the Things They Value
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The Way Consumers Feel About Themselves, the Things They Value

Question 52

Question 52

Multiple Choice

The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using ________.


A) gender
B) age
C) social class
D) lifestyle

Correct Answer:

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