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  2. Topic
    Business
  3. Study Set
    Globale Consumer Behavior
  4. Exam
    Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior
  5. Question
    Which Form of Relationship Between Product and Customer Is Most
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Which Form of Relationship Between Product and Customer Is Most

Question 18

Question 18

Multiple Choice

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?


A) self-concept attachment
B) nostalgic attachment
C) interdependence
D) love

Correct Answer:

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