Multiple Choice
Schemer et al. (2008) found that people were more interested in products embedded in music videos by artists they liked than in products embedded in videos by artists they disliked. Which alternative correctly names and identifies the variables in this research
A) predictor variable - product interest; outcome variable liked or disliked artists
B) experimental variable - liked or disliked artists; control variable - product interest
C) experimental variable - product interest; control variable - liked or disliked artists
D) independent variable - liked or disliked artists; dependent variable - product interest
Correct Answer:
Verified
Correct Answer:
Verified
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