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A Snack Manufacturer Finds That It Must Increase the Salt

Question 43

Multiple Choice

A snack manufacturer finds that it must increase the salt content of its chips by 8 percent in order for a sample of consumers to notice that the chips are saltier than they were before. This example most nearly illustrates the concept of a(n) :


A) absolute threshold
B) subliminal threshold
C) just noticeable difference
D) subliminal stimulus

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