In Marketing, Market Segmentation Refers to The

Multiple Choice

In marketing, market segmentation refers to the:

A) process of dividing a larger market into smaller markets that share a common characteristic, such as age, gender, income level, or lifestyle.
B) combination of the four Ps of marketing that can be customized for different countries.
C) commerce areas where because of price differences across countries, consumers are able to cross international borders to legally purchase products at lower prices than in their home country.
D) commerce areas where vendors purposely deceive buyers by altering products and then selling them as branded products at a bargain cost.
E) set of expectations, memories, stories and relationships that-taken together-account for a consumer's decision to choose one product or service over another.