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In a Centralized-Marketing Organizational Structure

Question 81

Multiple Choice

In a centralized-marketing organizational structure:


A) the power to make decisions is shared by the home-country headquarters and the local regional headquarters.
B) the local regional headquarters has the power to make marketing decisions affecting its region.
C) the host government in which the local regional headquarters is situated has the power to make marketing decisions.
D) the home-country headquarters retains decision-making power for marketing in all countries.
E) the power of decision making is delegated to an independent third party to avoid conflict between the local and the country headquarters.

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