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    International Business Opportunities and Challenges Study Set 1
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    Exam 14: Competing Effectively Through Global Marketing, Distribution, and Supply-Chain Management
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    The _____ Is a Combination of the Four Ps (Product
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The _____ Is a Combination of the Four Ps (Product

Question 65

Question 65

Short Answer

The _____ is a combination of the four Ps (product, price, promotion,and place)that can be customized for different countries.

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