Threadless, a T-Shirt Manufacturing Company, Relies on the Contribution of Online

Multiple Choice

Threadless, a T-shirt manufacturing company, relies on the contribution of online community members in the design process.The community includes a group of volunteer designers who submit designs and vote on the designs submitted by others.In addition to free exposure, designers receive monetary incentives, including a $2,500 base award as well as a percentage of T-shirt sales.These incentives allow Threadless to encourage continual customer contribution.This serves as an example of:

A) licensing.
B) patent.
C) process innovation.
D) user-led innovation.
E) social network.