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    International Business Opportunities and Challenges Study Set 1
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    Exam 9: Exporting, Importing, and Global Sourcing
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    Most Companies Consider the Market-Entry Option of Licensing to Be
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Most Companies Consider the Market-Entry Option of Licensing to Be

Question 38

Question 38

True/False

Most companies consider the market-entry option of licensing to be a high-risk option because of the heavy upfront investment.

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