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    Principles of Marketing Study Set 8
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    Exam 9: Using Supply Chains to Create Value for Customers
  5. Question
    _____ Involves Running Broken,defective,and Scrap Products Backward Through the Supply
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_____ Involves Running Broken,defective,and Scrap Products Backward Through the Supply

Question 11

Question 11

Multiple Choice

_____ involves running broken,defective,and scrap products backward through the supply chain.


A) Upward mobility
B) Forward integration
C) Reverse logistics
D) Backward integration
E) Reverse engineering

Correct Answer:

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