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    Business
  3. Study Set
    Principles of Marketing Study Set 8
  4. Exam
    Exam 8: Using Marketing Channels to Create Value for Customers
  5. Question
    _____ Involves Sending Promotional Materials Straight to Consumers Urging Them
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_____ Involves Sending Promotional Materials Straight to Consumers Urging Them

Question 67

Question 67

Short Answer

_____ involves sending promotional materials straight to consumers urging them to contact the firms directly to buy products.

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