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    Principles of Marketing Study Set 8
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    Exam 8: Using Marketing Channels to Create Value for Customers
  5. Question
    Cutting Middlemen Out of the Channel Is Known As
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Cutting Middlemen Out of the Channel Is Known As

Question 108

Question 108

Multiple Choice

Cutting middlemen out of the channel is known as:


A) disintermediation.
B) restructuring.
C) strategic distribution.
D) dismemberment.
E) rearranging.

Correct Answer:

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