Multiple Choice
A _____ focuses on communicating the product's benefits to the consumer so as to create demand that retailers and distributors must meet.
A) communications strategy
B) push strategy
C) pull strategy
D) customer-focused strategy
E) value strategy
Correct Answer:
Verified
Correct Answer:
Verified
Q1: In a conventional marketing system the channel
Q3: Disintermediation involves granting an independent operator the
Q4: A(n)_ is a contract that specifies what
Q5: Describe some strategies that are utilized to
Q6: _ sell specialty products that they display
Q7: Consumers are informed via advertising and other
Q8: How companies sell is just as important
Q9: The specific avenue a seller uses to
Q10: A pull strategy utilizes customers to convince
Q11: A product's supply chain includes transportation companies