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    Principles of Marketing Study Set 8
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    Exam 7: Developing and Managing Offerings
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    A Skimming Price Strategy Involves Setting a High Initial Price
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A Skimming Price Strategy Involves Setting a High Initial Price

Question 14

Question 14

True/False

A skimming price strategy involves setting a high initial price for a product,to more quickly recoup the investment related to its development and marketing.

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