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    Principles of Marketing Study Set 8
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    Exam 7: Developing and Managing Offerings
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    For More Technical or Expensive Products Such as Computers or Plasma
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For More Technical or Expensive Products Such as Computers or Plasma

Question 20

Question 20

Multiple Choice

For more technical or expensive products such as computers or plasma televisions,many firms utilize _____.


A) sampling
B) personal selling
C) professional selling
D) transit signs
E) coupons

Correct Answer:

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