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    Principles of Marketing Study Set 8
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    Exam 6: Creating Offerings
  5. Question
    _____ Refers to an Approach to Offerings That Integrates the Physical
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_____ Refers to an Approach to Offerings That Integrates the Physical

Question 117

Question 117

Multiple Choice

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.


A) Product oriented
B) Market oriented
C) Service-dominant
D) Product-dominant
E) Service-oriented

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