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  3. Study Set
    Principles of Marketing Study Set 8
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    Exam 6: Creating Offerings
  5. Question
    _____ Refers to the Physical Component of an Offering
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_____ Refers to the Physical Component of an Offering

Question 98

Question 98

Multiple Choice

_____ refers to the physical component of an offering.


A) Service
B) Benefit
C) Augmented product
D) Core product
E) Product line

Correct Answer:

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